AMC Networks’ Upfront Strategy Puts More Spotlight on Streaming
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Variety posted an update
AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to give Madison Avenue a reason to consider all its venues, not just the biggest ones. “We’re really expanding what we cover beyond […]
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