‘Squid Game’ Success Stems From Netflix’s Local-First Strategy, Says Asia Content VP Minyoung Kim: ‘We Always Aspire to Make Big, Bold Swings’

While Hollywood scrambles to reverse-engineer global hits, Netflix’s secret to creating the phenomenon “Squid Game” turns out to be surprisingly simple. In an entertainment landscape where global streaming platforms often chase universal appeal, Netflix finds worldwide success by doubling down on cultural specificity. Minyoung Kim, Netflix’s VP of content for Asia (ex-India), reveals that the […]

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