The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 billion to 5 billion ad impressions running across Hulu, Disney+ and ESPN,” said Josh Mattison, executive VP of digital operations for Disney Advertising, […]

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