Social Video Diverts Audiences From TV and Films? This Study Begs to Differ
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Variety posted an update
When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect on TV and film consumption. But as she shares in her latest study, the deeper she explored audience behavior, the more she saw that social video served […]
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