ZOMER Best Looks Spring 2025 Paris – Fashion Channel

Zomer’s Spring 2025 collection blossomed into a celebration of artistry and creativity, thanks to a unique collaboration with floral artists Debeaulieu. Known for crafting extraordinary bouquets for editors, A-listers, and clients, Debeaulieu helped bring designer Danial Aitouganov’s vision of the “Zomer garden” to life—both on and off the runway.

Backstage, Aitouganov revealed his love for all kinds of blooms, while co-founder Imruh Asha confessed a particular fondness for lotuses. This botanical inspiration flourished in the collection, from abstract interpretations to stunning literal designs. Highlights included 3D posies with caviar beading, neon mesh fringe with pearly accents, and striking floral sculptures—one featuring real blooms and another, an artificial arrangement dipped in chrome by Isabel + Helen.

On the runway, bright bursts of satin, organza, and printed Ecco leather mingled with inventive textures like wrinkled neoprene wool and feather-sequin embroidery. Accessories stood out too: limited-edition leather bowling sneakers designed with Finnish heritage brand Karhu and statement jewelry by Panconesi added a covetable edge.

Having recently left his role at Louis Vuitton to focus entirely on Zomer, Aitouganov brought a renewed energy and dedication to this collection. The soundtrack—evoking the unstoppable momentum of a speeding train—echoed the brand’s dynamic ascent..

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