‘White Lotus,’ Ad-Free on HBO, Lures Sponsors to Max

A host of Madison Avenue stalwarts are checking in to “The White Lotus.” American Express, Diageo, Google, BMW of North America and Abercrombie & Fitch have struck sponsorship agreements for the third season of the popular series, and the arrangement spotlights how quickly the old rules of TV-ad sales are fading into the past. In […]

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