Paramount, Nielsen Strike New Measurement Deal, Ending Months-Long Feud

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s CBS, Comedy Central and Nickelodeon, among other properties. The pact ends a months-long feud during which Paramount utilized other audience tabulations in […]

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