Amazon Q4 Ad Revenue Climbs 18% but Misses Wall Street Estimates, Total Profit Hits $20 Billion in Holiday Shopping Period

Amazon’s share of the digital ad market continues to balloon: The ecommerce giant reported $17.28 billion in advertising sales for the fourth quarter of 2024, an increase of 19%. Overall earnings for the period smashed Wall Street expectations. The Q4 ad revenue figure fell short of analyst expectations of $17.4 billion, per StreetAccount. The growth […]

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