NBC, Macy’s Strike 10-Year Deal to Keep Thanksgiving Parade Marching

NBCUniversal and Macy’s said they struck a new pact that will keep the retailer’s popular Thanksgiving Day Parade on the media conglomerate’s properties through 2034, a nod to the growing importance of live “tentpole” events in the business of television. The new agreement includes rights to “The Macy’s Thanksgiving Day Parade,” “Countdown to Macy’s Thanksgiving […]

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