SON JUNG WAN Fall 2025 New York Best Looks – Fashion Channel
Son Jung Wan makes a powerful return to New York Fashion Week with her Fall/Winter 2025 collection, “Go with the Flow”, showcased at the iconic IAC Building. This season, the designer delves into the exploration of past memories and identities, blending avant-garde sensibilities with traditional elements and contemporary aesthetics. Rather than simply replicating history, Son Jung Wan reimagines forgotten beauty, reflecting shifts in identity and presenting a collection that speaks to the cyclical evolution of her brand.
The color story evokes both warmth and mystery, starting with Luminous Celestial Yellow for a soft, hopeful glow, followed by the deep Midnight Blue, representing the depth and tranquility of the night sky. Pastel Parchment adds a nostalgic and timeless elegance, while Black Ink brings in a rich, dense black that speaks to tradition and calligraphy.
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