The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
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Variety posted an update
It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the artists and technicians who collaborate on the properties that power the world’s largest toymaker. In other words: If it’s Mattel, it’s […]
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