‘New-stalgia’ On Demand: How Mattel Links Brands Across Generations

Last July, the executives at Mattel were celebrating the year anniversary of their billion-dollar box office baby “Barbie” at the Hollywood Bowl. After shattering global attendance records with Greta Gerwig’s cinematic adventure — based on the company’s most iconic brand — the team partnered on “Barbie the Movie: In Concert,” a live-scored screening of the […]

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