Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
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Variety posted an update
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has beebn facing competition from a group of upstarts and rivals. Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about […]
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