Founder and CEO of TRUBAR Erica Groussman ‘Nearly Fell Over’ When Bethenny Frankel Endorsed Her Bran

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She was always searching for the perfect balance – something that made her feel good without feeling deprived," says Founder and CEO Erica Groussman. "When I had my own family, I wanted to create something that felt like a treat but was packed with clean, plant-based ingredients – something I’d actually crave." I wanted to give them something that wasn’t just healthy but actually delicious,” Groussman shares.

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