During a visit to a performing arts high school last fall, NLE Choppa summed up his artistic approach with a confession. “I wasn’t good at expressing myself or talking to people about my problems so I started to use [music] as my escape.” On the surface, the Memphis rhymer’s hard-hitting street yarns don’t point to that kind of social trepidation; on his massively successful ‘Cottonwood’ and ‘Top Shotta’ albums, the 20-year-old paints a portrait of himself as a fearless hood general. But that’s just a requisite part of the game these days. As he leaves his teens behind, Choppa is grabbing his machete and hacking his way through a forest of complicated relationships. “Say that you love me, it’s really a scheme,” he raps on “Do It Again,” which finds the Southern trap dude experimenting with club rap – a punchy genre that’s exploding around Philly and Jersey. 2Rare is one of the genre’s young stars, and he also shines on the track. Both rappers’ schedules aligned for us to capture a Ctrl performance of the hit. Afterwards, Choppa took us for an equally fun solo spin through “Champions.” Keep collecting those W’s Chop.
Executive Producer: Micah Bickham
Creative Director: Chris Pereira
Director: Seth Halter
Production Designer: Tyler Jensen
Producer: Lola Gatti
Director of Photography: Tristan Gramling
Project Manger: Dominic Siri
Editor: Kevin Rose
Music & Talent: Parul Chokshi + David McTiernan
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