Yahoo and Designer Maisie Wilen Join Forces to Elevate NYFW

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Extra TV posted an update

3 years ago

New York Fashion Week is back, and the future of fashion is here! Yahoo is elevating this year’s runway experience by collaborating with trend-setting and emerging designer Maisie Wilen, delivering a very authentic experience for the Gen Z audience. They created a first-of-its-kind fully holographic fashion show, projecting the looks as larger-than-life seven-foot-tall holograms!

‘Extra’ sat down with Nigel Tierney, Head of Content at Yahoo, to talk about the innovative technology used to bring Maisie’s Monster High-inspired collection to NYFW IRL and digitally on Yahoo, with the first shoppable GIF Lookbook. Check it out!

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